Bill Geist visits the Heart Attack Grill in Chandler, Ariz.

The Heart Attack Grill capitalizes on peoples reactions to the false diet prophets. I can’t imagine that eating one of their 8000 calorie burgers is enjoyable; I’m pretty sure it would be a miserable painful and thoroughly disgusting experience… but people find it worth doing just to thumb their nose at all the guilt and pressure of modern dieting.